Collecting and Coding Data 7Q1

Collectingand Coding Data


Whendoing an analysis of recording and encounters with the physicians,the major entity of the process will be determined by the type ofresearch being conducted, the methodology and the going questions. For example, in the mentioned set of data, the analysis could be thephysician encounters. In the case, the number of units will be 50recordings. That is, five from each of the 10 differentpractitioners. With such a high number of encounters, variousobservations including body language, hand movement, smiles,reception among others could inform the qualitative study (Elo etal., 2014).

Theestimated size of data seems adequate for the study. The rationalefor this is that the non-verbal communication reveals a lot aboutpeople’s daily interactions. Since people rarely control theirnon-verbal cues, it is a key aspect to learn and use the results toencourage behaviors that improve the patient-physician interaction(Hills, 2016). Through a coding system, it can be easy to distinguishnon-verbal cues and actions and narrow down to the common habits ofthe physicians (Stepanikova et al., 2012). The common behaviors wouldform the basis of the medical curriculum preparation program.


Sincecoding is an iterative process, it will change depending on the datacollected from the respondents. For example, in this case, the datacollected involve non-verbal cues. These will include eye contact,facial expressions, hand gestures and posture. These would form thebasis of coding. During data collection, the researcher wouldidentify the number of times a given cue is repeated and expand thecodes based on the behavior (Stivers, 2015).

Sincethe process is susceptible to vagueness, the researcher will avoidambiguity by defining each data unit (Lewis, 2015). In someinstances, the cases can be self-prescriptive, for instance, eyecontact. Nonetheless, the method used to determine eye contact isimportant. A clear definition of the methodology used in collectingdata and the coding system will allow the duplication of the researchand explain its intent to the participants.

Accordingto Williams (2014), coding is conceived before the research or whendeveloping the instruments of data collection. However, as outlinedin the class notes and also observed by Williams (2014), someadjustments can be made when the researcher deems alternative codingto be more effective. In the example involving the collection ofnon-verbal information, the coding categories would includeagreeability, the communication method and the information provided.Since coding is related to the data units, the coding categorieswould relate to nonverbal communication. Just like variables, codingalso requires definition from the researcher for to jeep the studyobjective.


Elo,S., Kääriäinen, M., Kanste, O., Pölkki, T., Utriainen, K., &ampKyngäs, H. (2014). Qualitative content analysis. SageOpen,4(1),2158244014522633.

Hill,H. A. (2016). Contributionof coaching towards raising the awareness of manager`s non-verbalcommunication(Doctoral dissertation, Stellenbosch: Stellenbosch University).

Lewis,S. (2015). Qualitative inquiry and research design: Choosing amongfive approaches. Healthpromotion practice,1524839915580941.

Stepanikova,I., Zhang, Q., Wieland, D., Eleazer, G. P., &amp Stewart, T. (2012).Non-verbal communication between primary care physicians and olderpatients: how does race matter?. Journalof general internal medicine,27(5),576-581.

Stivers,T. (2015). Coding social interaction: A heretical approach inconversation analysis?. Researchon Language and Social Interaction,48(1),1-19.

Williams,A. (2014). How to write and analyse a questionnaire. Journalof Orthodontics.