Cubais a country that has survived under Communist rule for over fivedecades of American sanctions intended to overthrow Fidel Castro(Pike,2016).The country also managed to survive even after the collapse of itsone-time ally, the Soviet Union. Since the collapse of FulgencioBatista dictatorial government in 1959, Cuba has remained asingle-party state led by Fidel Castro and from February 2008 up todate by Fidel’s chosen successor, which is his younger brother,Raul. The Cuban government under the leadership of Fidel Castroexercised control almost all aspects of Cuban life through the partyof Communist and associated mass organization, the state securityapparatus, and the government bureaucracy (Pike,2016).
FidelCastro exploited cold war by backing the Soviet Union. Hence, theSoviet Union supported its government including given yearlysubsidies of about $5 billion and managed to build reputableeducation and health system (Pike,2016).However, the imposed trade embargo by the U.S. could not allow him todiversify the economy. The media in Cuba is tightly under the closewatch of the government and journalist are forced to work within theconfines of the laws that bar them from writing anything that isagainst the government. Media officials who have broken these lawshave been jailed for up to 3 years in prison. However, with the newfriendship between America and Cuba, the government of Cuba has begunto change its policies in an effort to woo foreign investors intotheir country. Cuba has enjoyed political stability for a long timethus favoring foreign investment. With the recent passing of a newlaw as well as the complementary norms, a friendly and favorablebusiness environment has been created in Cuba (Pike,2016).
Gettinga grip on even a basic data regarding the economy of Cuba is veryhard due to many factors (DeSilver,2015).Firstly, the government of Cuba still dominates the economic activityof this nation, both directly as well as through heavily subsidizedstate-owned parastatals and enterprises (BMIResearch, 2016).In most cases, the national statistics are either unreliable orincomplete. Besides, the two parallel currencies system of Cuba (onepeso for daily transaction among Cuban citizens, and a ‘convertiblepeso’ for the private sector, foreign trade, and tourism industry)together with many exchange rates confounds any global discussions orcomparisons regarding the relative size of various parts of theeconomy (DeSilver,2015).Even though there was an embargo, the United States has beenconducting business with Cuba. In 2014, the United States exportedgoods worth $300 million to Cuba 96.2% of these products werefoodstuffs including animal feed, corn, soybeans, poultry, and meat(BMIResearch, 2016).However, with the termination of trade sanction imposed by U.S. andfriendly relationship now created between Cuba and U.S. growth isexpected from now. Cuba’s national statistical agency indicatesthat the gross domestic product of Cuba in 2013 was 77.2 billion itshows that the GDP of Cuba grew by 1.3% in 2014 (BMIResearch, 2016).Besides, there have been many economic reforms experienced in Cuba,and these make it favorable for private sector both local and foreignto make an investment in Cuba.
Dishnetwork has not found its roots in Cuba and introducing the dishnetwork into this country would benefit the Cuban residents who loveentertainment. However, the government policies strictly regulate theaccess to internet services. Nevertheless, with the new uplifting ofsanctions by U.S. major reforms aimed at improving the internetservice and sector are expected. The internet service rates providedby the government companies are expensive and by Dish networkentering into the Country it will offer a cheaper alternative to theinternet and TV services with fastest internet speed. Most of theremote areas in Cuba have no internet access, and the availableinternet services offered by other companies are expensive andunreliable. Dish Network can provide best TV and high-speed internetpackages something that Cuban lack.
Onlyapproximately 5% of Cubans have access to the open internet whileonly —the lowest internet penetration in the world. It implies thatthere is 95% unexploited internet market in Cuba (Pedro,2016).Besides, there are limited TV channels in Cuba. Thus the customersfail to get value for their money (Pedro,2016).Introducing dish network in Cuba and providing a wide range ofchannels that comes with a bunch of shows would be a good businessventure. The available government-operated Internet cafes are costlywhere a one-hour connection can cost between $6 and $10, anunreasonable amount of cash especially in a nation the average weeklysalary is about $20 (Khan, 2015). Places with the connection, haveslow speed thus barring from doing a lot online but only check emailand listlessly surf websites.
Fora long time, the government had created policies that barred mostCuban from accessing the internet as well as watching certain TVchannels and programs (Pedro,2016).The type of TV channels and programs to be watched were heavilycontrolled by the government. However, with the uplifting of theembargo, Cuban government have made some reforms in its laws to allowits citizens to access the internet and various TV channels bothlocal and international.
Cubansare mainly Christians and have a rich culture that lovesentertainment in the form of music, drama, theater among many others.Therefore, the dish network would add value to the Cubanentertainment industries as most of the residents would have theopportunity to watch various TV entertainment programs. The CubanCaribbean Island has played a major role in developing numerousmusical styles in the 20th and 19th centuries (Vaughan, 2012). Cubanmusic has its principle origin in West Africa and Spain however,gradually it has been influenced by diverse genres from variousnations. Cuba is a musical nation, and the people of Cuba lovedancing. Multiple types of dances trace their origin to Cuba, forinstance, salsa dance (Vaughan, 2012). An excellent classic ballet,very live music bands such as, jazz, salsa and rock, and, greattheaters stage quality plays are all found in Cuba (Vaughan, 2012).
BMIResearch,. (2016). EconomicAnalysis – Openness Will Support An Acceleration Of Economic Growth -DEC 2016 | Latin America Monitor.Latinamericamonitor.com.Retrieved 8 November 2016, fromhttp://www.latinamericamonitor.com/economic-analysis-openness-will-support-acceleration-economic-growth-dec-2016
DeSilver,D. (2015). Whatwe know about Cuba’s economy.PewResearch Center.Retrieved 8 November 2016, fromhttp://www.pewresearch.org/fact-tank/2015/05/28/what-we-know-about-cubas-economy/
Kahn,C. (2015). InternetAccess Expands In Cuba — For Those Who Can Afford It.NPR.org.Retrieved 8 November 2016, fromhttp://www.npr.org/sections/parallels/2015/10/06/445998527/internet-access-expands-in-cuba-for-those-who-can-afford-it
Pedro,E. (2016). Cubainternet access still severely restricted – BBC News.BBCNews.Retrieved 8 November 2016, fromhttp://www.bbc.com/news/world-latin-america-35865283
Pike,J. (2016). Cuba`sEconomy.Globalsecurity.org.Retrieved 8 November 2016, fromhttp://www.globalsecurity.org/military/world/cuba/economy.htm
Vaughan,U. (2012). Rebeldance, renegade stance: Timba music and Black identity in Cuba.Ann Arbor: University of Michigan Press.