Conformityplays a major role in cults in the following ways first, memberswill develop a selfless and satisfying relationship with other cultmembers. Besides, when the members developsolidarity,they perform their social roles in the cult effectively without beingfollowed up. Another role played by conformance in cults is that morepeople join the cult and are maintained there, hence the growingnumbers.
Cultmembers usually assimilate because the cult leaders threaten them ifthey fail to do so. The members, therefore, have one option oftogetherness for fear of losing their family and friends. Somemembers also usually conform because their leaders tell them that ifthey do not they earn themselves a free, one-way ticket to hell. They also believe that if they do not follow the ways of the cult,they will experience failure in their businesses or studies. Failureto do so leads to punishment from the cult leader. Lastly, othermembers conform in order to receive ‘salvation’ (Wexler, 2014).
Obedienceis important amongcults inthe many ways first obedience enables cult members to be morecommitted to the group therefore, enabling the cult workeffectively. Secondly, obedience enables members to have a sense ofdirection and focus, as much as it might not be there. Third,obedience enables the followers believe that through the leaders theywill obtain salvation, since they are the messiah figure to them.
Cultmembers play several social roles for instance they are informers ina cult especially to the cult leader. Secondly, they act as mediapersonnel, through writing articles that sympathizes with their cult.Third, there are chanters who sing and dance during holy ceremonies.Lastly, there are trainers, who teach new recruits on what they areexpected to do (Wexler, 2014).
Wexler,M. (2014). Expandingthe groupthink explanation to the study of contemporary cults.Cultic Studies Journal.