Evolution of Cremation

EVOLUTION OF CREMATION 20

Evolutionof Cremation

Deathhas been part and parcel of life, and it is a process that marks theend of life and the beginning of afterlife. Conduction of funeralswhich are guided by traditions and rites has therefore been presentsince time immemorial. It is critical to note that the aforementionedtraditions have transformed into more complex procedures as opposedto the simplicity that they once had at the beginning of time. Giventhe evolution of the traditions concerning funerals, it is criticalto note that cultures around the globe have, over the years,identified ways of coping up with the loss of their loved ones. Onesuch method that has been utilized over the years and which hasundergone multiple transformations and evolution is cremation.Cremation is the funerary process of disposing of a dead body by theusage of fire in a process dubbed as incineration. The usage ofcremation dates back to centuries ago starting from thepre-civilization eras. The evolution of the practice of cremationwill be the center of discussion in this paper where input fromacross cultures and regions will be identified as well as look intothe understanding of its linkage to the topics of ethnic beliefs,religious implications and the current trend of the practice. Theeffect that the findings obtained will have on me will be imperativein my assumption of the role of a funeral director as the reflectionsection will later on portray.

Whyfire?

Cremationas defined by Polcaro (n.d) is deemed to be a symbol of all kinds ofsublimations where the destruction of the inferior takes place andthe path to the superior commences. The question that one begs toseek answers to is why the usage of fire on the bodies of theindividuals that are transiting to the superior life. Answering thisquery and much more regarding the topic of cremation requiresnavigation through the paths of history. The usage of fire for thedisposal of the human body has been considered to be controversial insome religions as well as in some cultures, as noted by Memorials(n.d). Some cultures and religions support the practice while othersshun it by all means, and they, in fact, consider it as being astrange practice (Memorials, n.d).

Theusage of fire in the decomposition of the human body upon death islinked to two properties as indicated by Polcaro (n.d). The symbolsthat are attributed to the use of fire in cremation are purificationand regeneration respectively (Polcaro, n.d). The attributes thatwere identified earlier relate fire to the sun as noted from studiesin anthropology. The attribute of regeneration links fire to the sun,according to cultural ideologies and myths that have been existentfor quite a while (Polcaro, n.d). Here, the concept of the suntraveling through the sky to the underworld is seen as the power totravel through two different cosmic divisions. When this concept isextrapolated to cremation, fire is seen to have the ability toquickly decompose the soft tissues in dead bodies and thus removingdangerous spirits. After the removal of the spirits and souls whichare believed to be cast to the netherworld, the decomposed body isthought to have been purified, which is the other attribute of fire(Polcaro, n.d). Under this characteristic, the body is believed tohave the need for purification by decomposition, to rid the body ofany form of infection that may have resulted to death in the firstplace. The ideological view of incineration as an avenue for therebirth of man and soul immortality is deeply rooted in the societiesthat practice it (Polcaro, n.d).

Pathdown the History of Cremation

Thehistory of cremation, as noted by scholars, dates back to the StoneAge period, about 3000 B.C (Memorials, n.d). During this time,cremation was widely practiced in the European and Mediterraneanregions (Memorials, n.d). According to CANA (n.d), the practice ofcremation further spread in Northern Europe given the presence ofarchaeological evidence that has been excavated in the WesternRussian region. Cremation was further extended to the British Islandsand the present day Spain and Portugal in 2500- 1000 B.C, in the wakeof the Bronze Age (CANA, n.d). Cemeteries that were intended forcremation were also evident in Hungary, Ireland and the northernparts of Italy. The practice extended to other unreached areas in theNorthern parts of Europe. By the time it was the dawn of theMycenaean Age, around 1000 B.C, cremation was an integral componentof the burial custom in Greece. During the reign of Homer in Greece,the practice of cremation was deeply rooted in the country and wasmainly practiced to the slain bodies of the warriors who engaged inwar in this war-torn country at the time. In Greece, at the times,the usage of an open fire referred to as the Pyrewasmundane.

Thedominance of cremation was extended to the Romans who adopted thepractice around the 600 B.C. Cremation, according to CANA (n.d) wasso rampant to the point that a decree was issued against having thepractice conducted in the cities. The cremation practices went on inthe Roman Empire through 25 B.C to 395 A.D and this time round, theashes were placed in urns and later on, were stored in theColumbarium buildings. Despite the fact that cremation was practicedin a wide variety of regions, some people rejected the practicecoining it as paganism. Christians in the early period shunned thepractice on the grounds of paganism while the Jews, at the time,preferred other modes of body disposition like the entombment.

Withthe Christianization of the Roman Empire, came new views oncremation. Earth burial was adopted from the period of 400 A.D andthe subsequent 1500 years. Earth burial, in the European andsurrounding regions, gained dominance during the 1500 year period.During the ‘silent period` when earth burial was increasingprevalence, modern cremation was slowly creeping up, and its effectbegan being felt about a century ago (CANA, n.d). The invention ofthe dependable chamber paved the way for modern cremation, and theforce of this new wave was noted in both Italy and the BritishIslands. The period around 1873 marked the beginning of the cremationmovement by societies that saw the building of crematories in Europeand across borders, in North America. The forces that were behind thebuilding of crematories by the cremation societies were the needs forhaving burial practices reformed, a cause which was spearheaded by aProtestant clergy, and the concern of the health of crematories bymedical professionals (CANA, n.d). Over the years, modernization andadvancements have taken place in the practice of dead human bodyincineration.

Ethnicbeliefs, Traditional cremation, and Modern cremation

Inthe assessment of the evolution of cremation, it is critical to notethe place of ethnic beliefs in the practice. Traditional cremationwas governed by beliefs, cultural rites, and myths. Traditionalcremation was practiced for certain reasons that depicted theirvalues and beliefs. According to Britannica (2016), cremation wasvital after wars where the corpses of slain soldiers would beincinerated in the battlefield and their ashes collected and sentback to their home countries for entombment. This practice was seenas the epic glory accorded to a slain military warrior. The Grecianmythology indicated in the epic poems of the time supportedincineration of corpses with a good example being the incineration ofthe corpse of Achilles which was done gloriously (Britannica, 2016).

Romanmythology followed suit in the depiction of corpse incineration. Thepractice was done to the corpses of military warriors similarly towhat the Grecians indulged in (Britannica, 2016). Corpse incinerationwas rampant in the Scandinavian region as well. The people in theregion had the belief that the practice helped in offering the spiritfreedom from the flesh and that the dead were restrained from causingharm to the living. The incineration practice in this region was moreof paganism and was contrary to the epic depiction of cremation bythe Greeks and the Romans (Britannica, 2016). Corpse incineration inIndia was very desirable and ancient where all staunch Hindus wererequired to undertake the practice upon their death, and their ashesscattered on the Ganges. In other Asian regions, the practice wasreserved for the favored people in the society who died fortunatelyand in other areas cremation was a colorful and a ceremonious event.The reason for this pomp was to provide assistance to the souls ofthe dead to advance to the heavens.

Inmodern cremation, unlike the traditional one which used open flames,chambers are used to facilitate the incineration process, and theproducts are further disposed of by law. Modern corpse incinerationhas garnered support in some religions and with the shortages facedof cemetery spaces incineration tends to stand out as the key formof burial. The question that lingers is whether crimes will goundetected with incineration of dead corpses. The answer to thisquery is that modern incineration is governed by standards that areset in the coroner`s offices. Cemetery owners have also loosened upin their acceptance of this current practice.

Implicationsof the modernization of cremation

Thehistory of cremation as presented above affirms the statement thatwas mentioned earlier concerning how people across cultures haveidentified their ways of mourning the loss of their loved ones. Someof the reasons behind the methods that are practiced may seem archaicor even barbaric adoption of an outlook that is healthy regardingfunerary evolution is paramount. With the modernization of cremationactivities, many people are responding to the call for the adoptionof this practice in giving their loved ones the sendoff that they hadwanted. The implication of the modernization of cremation is how farpeople in the world cultures are willing to go even as they take thispath for the loved ones. The modernization of cremation is alsoglaring at the religions of the world. Whether the religions thatshun the practice will loosen up and start adopting the practice ornot, can only be ascertained by time. The next sections will look atcremation as a business, and the role that funeral professionals playin the modern practice of the activity. An understanding of this newwave of business will be ascertained where questions that may belingering on the part of the ‘consumers’will be answered.

Cremationas a business

Theevolution of cremation shows its transformation from a practice thatwas barbaric, epic and full of paganism into a business that offersservices to families who are in mourning. In fact, people can acquiretheir daily living from indulging in this business given the factthat multiple roles are available for people to take up. The rolesthat are assumed by individuals in the cremation service may includecoroners, undertakers, pathologists as well as the funeral directorposition, a role which I take part. Challenges face this businessgiven that people often misunderstand the industry in the externalperspective where in this case, mourning families and religiousgroups are concerned. It is interesting to note that the players inthe industry from within tend to be clueless about the services thatthey offer. Playing the role of a funeral director, I feel that thereis the need for families to be educated concerning this serviceotherwise the lack of knowledge regarding the topic of cremationwill only hurt the businesses in the sector. It is here that the rolethat funeral care professionals play comes in handy. The next sectionwill address how the professionals in this sector will impact thestrides that the cremation service industry will make in the presenttime and in the future to come.

Therole of professionals in death-care and modern cremation practices

Accordingto the article by Darby (2015), the atmosphere that welcomes familiesto the funeral homes is vital. It is here that the role of death-careprofessionals comes in. Mourning families ought to be fed with theright and relevant information regarding their options the momentthey enter into a funeral home. What I support at this point is theneed for education to these families. The reason for this is becausesome families may not aware be of what they want done to dispose ofthe lifeless bodies of their loved ones. The options available tocremation should be clearly spelled out to the families, and funeraldirectors ought to take the lead in providing this information to themourning families. St. George (2014) acknowledges the fact that notoffering consumerswith the wide variety of options regarding cremation is in fact, adisservice. I beg to conquer with St. George because I believe thatcompared to earth burial, cremation has got multiple options. Judgingpeople who have decided to take on the path of cremation must come toan end. Offering life-changing experiences for the families of thedeceased ought to be the goal of funeral service professionals in thesector of cremation. Once an option has been selected, the funeralhomes should be in a position to act fast. The choices of burying inthe ocean, storing the cremains or scattering them, or placing thecremains in jewelry ought to be considered. Incorporation of thumbiesin the jewelry can be considered as well, and so it is clear thatcremation has a myriad of options that are available to the consumerin mourning. These options must be incorporated into the portfolioof a cremation facility, and they must be well accessible, to avoidinconveniences and they should be offered any moment upon request.The options should not exist in the portfolios just to fool theconsumer regarding the broad range of services that are ‘available`when in fact, they are nonexistent.

Thereare four kinds of information that must be provided to the consumersthat I feel are vital and are in line with what Darby (2015)supports. First, the families must be made aware that when theychoose to take the cremation path for the disposition of the body oftheir loved ones, they are not less important or rather, less ofhumans. Families must know that cremation, like other forms oftraditional burial e.g. earth burials, have one thing in common, bothamount as a result of the death of an individual whom their familiesare looking for a means of moving on by disposing of their bodies.When the funerary professionals, led by the funeral directors,communicate this kind of information to the ‘consumers,’,then progress will be made in their enlightenment regarding thecremation option. The consumersmust also be taught that funeral services can still be conducted evenafter the cremation option has been selected. Secondly, familiesought to be educated that cremation and ash scattering is not the endof the memory of a departed loved one. Families have the right to beeducated on the fact that cremation services go an extra mile tooffer memorialization to a loved one. Families ought to be made awarethat as part of the cremation services a haven for memorializationis created where families can gather to share the memories of theirdead loved one.

Thirdly,I feel that families ought to be guided through the steps torealizing the memorialization of their loved one. I am of the opinionthat my fellow funeral directors have to make sure that thesememorialization options are conveyed to the mourning families, themoment they walk into our funeral homes. The use of graphics comes inhandy at this point where talks on the types of urns that areavailable, for instance, as well as those that have been used beforein the funeral home, with the use of pictures to back up, can beprovided. The options of columbarium and mausoleums can becommunicated among other memorialization tools that may be available.Part of the information that can be conveyed to the consumersis the availability of different types of memorial urns. With theprovision of information regarding the differences in the urnsparticularly in the degree of biodegradation, I am of the opinionthat funeral directors as well as other funeral professionals oughtto offer full information to the consumers,regarding the different kinds of memorialization urns. Information asto whether the family intends to have either the earth burial orocean one can be obtained and as such, families can be enlightened onthe different types of urns that are available. Understanding of thedifferences in the urns is critical to ensure that customers areserved well despite the ash burial that they opt for, which was aconcern that was pointed out in the article by Shortridge (n.d).

Whilein the search to serve the consumerswho have opted to take the cremation option, there are some factorsthat I find to be critical for funeral directors like me to setright. There are certain issues in the cremation industry servicewhich may tend to bring families at a crossroads on whether tosomething was done in the right manner or whether a portion of theservice augurs well with certain principles or rules. Funeraldirectors ought to set the pace for the funeral homes that theymanage. I concur with some of the findings identified in thepresentation by Lemasters (2015). Lemasters, in his presentation,made reference to some calls from consumersof the cremation service. One of the issues that funeral directorsand other death-care professionals ought to know is that the rulethat ‘majoritywins`may not quite augur well with some family members. Information onthis ought to be conveyed to the grieving family while offeringcremation service to them. Another pointer that ought to beconsidered in this service is that families must not misunderstandprearrangements of an individual who had opted to be cremated upontheir death, when they are contacted by professionals in thecremation facilities, for the confirmation of the identity of thedeceased client. I have resorted to making sure that I makearrangements with my clients prior, to have them identify an agentwho will contact our cremation facility upon their death. This way,any misunderstanding is prevented from happening particularly oncethat would hurt the feelings of mourning family members.

Whilestill offering service to my clients, I have also resorted to havingmy funeral facility cremate humans and animals in different retorts.Making our consumersaware of the differences in the facilities that are used for humansand animals is imperative to dispel any suspicions, fear or doubtsregarding how procedures are done in the funeral home. Additionally,my service to the clients will ensure that I convey informationconcerning the members who have the rights to the cremains and whodon`t. Incorporating this service will make sure that wrangles duringfuneral services are avoided, where family members, as well asnonmembers and executors, engage in fights as to whether whodetermines what is done to the cremains. Having these servicesincorporated in the portfolios of funeral homes will make thecremation process worthwhile for the families as well as thedeath-care professionals.

Asprofessionals in the funeral nursing home sector, we should be awarethat the role we play must not involve adding stress to the levelsthat are already present in the mourning families. We ought toprovide the grieving families with an ambiance, in our funeral homes,that promotes peace and calm to our consumers.Our consumersshould know that the life of their loved one was of criticalimportance and that the much that we can offer to them is proving anenvironment in our services that will promote healing from theirloss.

Ibelieve that providing the above information to the mourning familiesis vital. Once a family has decided to take up cremation as a methodof disposition for their loved one, having been provided with theabove information, the services that are offered to these consumersought to incorporate value addition, similarly to the outlook of theDevaney (2013). I will have to stress on certain things that fellowfuneral directors ought to incorporate in their funeral homes.

First,I have to support the idea that funeral professionals ought to conveythe right information to the cremation services consumers.Offering the right information to the consumers,in simple terms means that the funeral service providers value theconsumer and that they wish nothing but healing after the loss oftheir loved one. The information on the services available can beprovided firsthand via calls, through emails and the website of thefuneral home, or personally when family members visit the facility.

Afterconveyance of the right information, the funeral serviceprofessionals can seek to have the families visit their funeral home,and when they do so, the mourning families can be taken through atour of the cremation facility. An introduction of the family membersto the pool of staff who would be handling the body of their lovedones can be done and which is paramount. The tours will make themourning family aware of the service that they would spend their timeand money on. I am a funeral director who is cherishes to serve myclients with high esteem. I, therefore, advocate for funeral serviceprofessionals to embrace proper service provision. This tip willaddress the needs of the consumerswhere they can be involved in what they would want to be done to thebodies of their deceased loved ones. While engaging the consumer withconversations, it is wise for a funeral professional to get to knowthe family that they would be dealing with and more so, the deceasedfamily member. Reflecting on the deceased family member isimperative, and this way, an understanding of the personalization ofthe cremation process can be identified. The reflection on thedeceased will also help the service provider in offering suggestionsto the mourning family on what to do and what is preferable and whichoption will work best and in what manner.

Ibelieve that visual aids are paramount particularly when trying todrive a point home and so the same notion can be applied to thecremation service. While interacting with the family that has chosenthe cremation option for their deceased member, it is imperative touse visual aids so that family members can be aware of what toexpect. The visual tools can be available on the website of thefuneral home, under the cremation drop down option. Dishing packageoptions in the form of portfolios, similarly to what is done in otherbusinesses is necessary for the cremation service providers toembrace. I firmly believe that packages widen the purchasing abilityof the consumersand allowing for this to be extrapolated to the cremation service isworthwhile. These packages, made in the form of brochures orbooklets, with the incorporation of visual aids and captions ishelpful to the consumersof the service.

Displayof products in the cremation facility and ease of navigation in theonline site of the funeral home is the other tip which would serve toattract consumers.When taking heed of the above pointers, the primary goal of thefuneral service professionals ought to meet the needs of thecustomers.Though mentioned last, I believe that this tip summarizes all theothers and when striving to meet the needs of the consumer, thecremation facility gains as a business and the customers,on the other hand, acquires value for the money that they spend toacquire.

Challengesfacing the cremation service

Certainproblems may emerge even as cremation service providers strive toaddress the needs of the funeral service consumers.Bluntly pointed out, some of the challenges that face the industryare from within i.e. from us, the death-care professionals. We arehurting our businesses by some of the things that we are doing whilein our line of service. Some of the challenges are drawn from theconsumers,but even those challenges are in fact brought forth by us. Clearlypointed out by Isard (2010), death-care professionals in the sectorof cremation are participating in the downfall of the industry. Isard(2010) addresses ten points on how individuals in the sector arekilling the business and I could not agree more with his views giventhe truthfulness in his thinking. Some of the challenges are connotedto the lack of body identification instances before cremation. Insuch cases, death-care professionals end up cremating the wrong bodyor in the instances where the wrong cremains are delivered to aconsumer. Such cases portray a wrong picture about the facilitiesthat are cremating as well as the directors of these establishments.

Additionally,the challenge of being stuck in the status quo of the olden days isnot any better for the cremating facilities. Some funeral directorsare not responding to the evolving time of the internet wherebusinesses are advertised online, and transactions are carried out ona similar platform. The alarming bit is that some funeral homes evenlack a website. With the evolution in cremation, it is critical forfuneral directors to embrace change in this business and as a result,and have their services displayed on the various online platforms formarketing and informative reasons. I believe that any funeral homethat deals with cremation and has opted to take the backseat when itcomes to technology adoption is likely to fail.

Additionally,as industries evolve, the pricing regimen ought to develop as welland this ought to be extended to the cremation services. Funeralhomes that deal in cremation often underprice their services. Theprices that are set ought to be not only fair, but must be balanced,and at the end of the day, profit should be the goal of the business.In the absence of reasonable pricing, dealers in the industry arebound to succumb to failure. Production directors heading facilitiesthat lack packages may tend to fail as well given that consumersmay not be aware of the services that are offered by the funeralhome. Incorporation of packages, as earlier mentioned widens thescope of the service provider while at the same time, broadens therange that is available for the consumer to choose. The outcome ofthe above is that consumerswill find that their resources are being put to good use when theycan choose from a range of services. Otherwise, a cremation facilityis bound to fall terribly.

Speakingof the pricing regimen, we as directors ought to set the pace in thisindustry. Similarly to the observation of Isard (2015), I beg toconcur that we as professionals messed up in the pricing of theservices that we offer in the cremation industry. It is clear that wehave been caught off guard by the test of time when it comes topricing and the best that we can do is making the necessaryadjustments that ought to be made in the general pricing lists. Therise in the cremation rates has to be aligned with the prices that weset in our cremation portfolios. Consideration of the accountingrule that a business has to be profitable at the end of the day mustbe noted. Otherwise, a business operating without profit can as wellclose down its operations or better still transform its operationsinto a ‘not-for-profit–making’business. Additionally, fairness and balancing must be included inthe pricing regimens.

Whilemoving on to understanding the role of skilled staff in a business,it is critical to acknowledge that there is nothing as important ashaving a trained staff working in your company. What is poisoning ourcremation facilities is the lack of trained staff. There is the needto have skilled staff members who can deliver the right and unbiasedinformation. A trained personnel is critical in addressing the needsof the consumers of the cremation services. Training the staff oncommunication skills is essential for the business given that theywill not only be able to communicate efficiently, but they will alsobe in a position to offer consultative advice which is worthwhile toa grieving family. The truth must be conveyed that in the absence ofa qualified pool of staff, the quality of cremation services willcontinue to hurt.

Responsibilityon the part of funeral directors must take effect for the industry tothrive. There are many instances of unclaimed cremains in ourcremation facilities similar to the observation of Penepent (2013).As funeral professionals, we must live by the word in our noticeterms of disposing unclaimed cremains within a stipulated time frameotherwise, what results is the stocking of unclaimed cremains in ourfacilities a scenario that may amount to losses. The question thatemerges is why do cremains end up being unclaimed? To answer thisquestion, fellow funeral directors must go back to the drawing boardand look at the services that they offer. As I had noted earlier, theuse of different packages in this industry is paramount. The packagesought to take care of various pricing arrangements for them to beaccommodating to the broader pool of possible consumersthat may opt for this service. In simple terms, what I am rooting forin this respect is the need for segmentation in the industry,similarly to what our counterparts in other forms of businesses aredoing. In so doing, we will attend to the needs of a wider consumerbase. The best consumer experience should, however, be the overallgoal of the cremating facilities. Whichever option that the consumeropts for, the common denominator ought to be the best service at anaffordable price.

Itis, therefore, imperative for dealers in the cremation service to beup to date with their service provision techniques to avoid failingtheir business. This should incorporate staff training, balancedpricing, attractive packages, and the adoption of the latesttechnology where in this case, facilities should have professionalsthat are in tune with the online craze. Otherwise, this industry willhurt, make losses and may eventually die.

Thefuture of cremation service: Is it still evolving?

Cremationservices have continuously evolved over time, and I can attest to thefact that the way this service is conducted presently is nothing likewhat the history above depicts. Why the professionals in the industryare not responding to the need for change is a subject for debate.Dealing with first things first, we ought to embrace the change thesame way that we adapt to change in other areas of our lives. Thefuture of cremation is in offering quality services. The evolution ofthe services that are offered means that prices have to change. It isclear that cremation may be here to stay for the long haul and so itis only fair that we prepare for it adequately. We have to share ourthoughts on the vision for the cremation industry where consumerspay for the value that they get because, at the end of the day, onlythe business that offers value to its customerswill stand the test of quality. Defort (2013) supports the idea ofservice personalization, and he couldn`t have said it much better. Isecond the idea of customizing the cremation services that my funeralhome offers to its consumers.I acknowledge that service personalization in this industry istrending and the funeral directors who will be open to allow this newwave will thrive in the present and into the future.

Accordingto Nixon (2014), tough changes are critical for success. Like Nixon,I believe that it is about time that funeral directors dealing incremation services alter the course of things in their businesses.The cremation industry has value to offer yet it is getting a littlecompensation for the service compared to other sectors. The clientsof the services provided by the cremation industry can communicate toothers of the value of the service as indicated by Nixon (2015). Theoutcome would be that more people will get to understand us and therole that we play to them by helping them heal after the loss oftheir deceased members, by offering value.

Theother trend in the industry acknowledges the fact that more peopleare being engaged in education in cremation activities. More peopleare becoming aware of the place of cremation, and this has promotedan increment in the number of partakers to the services. As noted byNicodemus (2014), cremation is considered in the minds of people tobe an alternative to funerals a scenario that cannot in any way beundone. The meaning of this is that the practice is here to stay.What fellow funeral directors can do is to provide more enlightenmentto the consumersfor them to gain a deeper understanding of the value of thisindustry. The fact that religious groups are loosening concerning thetopic of cremation can be attributed to the good work that funeraldirectors are doing together with other death-care professionals indishing out relevant information on the subject.

Conclusion

Cremationservices have gone a long way as the paths through history haverevealed. In the olden Ages, cremation was epic and archaic now itis a quality service that offers employment to people. The inceptionof the activity was traced from the Stone Age right to the time ofthe adoption of Christianity when its usage was minimal. The practicewas to be revived into what is now termed as modern cremation. Evenin the current era, the practice has evolved into a service industrythat incorporates websites and online facilities, a scenario thatshows that evolution is still taking place. What I believe is thatfuneral directors must lead their staff into embracing theirprofession and they must also let the value and the quality of whatthey do speak for themselves. We in the industry have to start withourselves by understanding our place in the society and then we canmove on to talk about the roles we play to the consumers.Innovativeness ought to take center stage in this industry as notedby (Bartsche,2013). Even as we strive to be innovative, customer service must beupheld while offering death care as presented by (Bartsche,2015). I, therefore, conclude by noting that we death-careprofessionals have to take the frontline in the evolution of theindustry. We have to strive to make known to others, the value ofcremation and this has to be reflected in the price tags of thepackages that we offer to our consumers.In so doing, the sector will thrive and will, as a result, set thepace for the next phase of evolution.

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