Generationlike Film Review CMST
Rushkoffpresumes that viewers should decide if the teens are aware of howsocial media impacts them (Rushkoff, 2014). I believe that theteenagers are not aware of the effect that social media has to them.This is because most of them are always preoccupied with onlineactivities such as chatting with friends on Facebook especially whenthey are not engaged in a different task. In fact, they are muchabsorbed into social media in that they do not realize its effects.They like being associated with celebrities. As such they spend timeviewing the Facebook pages in order to ascertain current information,get notifications and comment on various posts. Therefore thisdepicts that the teens are not aware of the negative effects thatsocial media may inflict to them, instead they cherish thecommunicating through the social media with friends.
Rushkoffdepicts that the social currency of this generation is made up oflikes, follows, retweets and friends. According to the currentgeneration, the more likes a person gets the better the individualfeels. Rushkoff uses the term social currency to depict thatindividuals are socially equipped if they have many people who likeand follow their profile pictures (Rushkoff, 2014). Social media andthe way it operates have immensely impacted on interpersonalrelationships. The rate of interaction among people has increasedsince they can communicate through the available social networks suchas Facebook and Twitter (Nunan & Yenicioglu, 2013). However, thestyle of communication has changed since face to face communicationhas been devalued following the increase in the use of media.
Accordingto my perception, social media is not empowering. This is because ithas an effect on the self-esteem of individuals (Nunan &Yenicioglu, 2013). For instance, when a person posts a profilepicture on Facebook, the post will have people commenting on it whileothers like it. However, if someone does not get any like or comment,the individual might perceive that she is not liked by people. Lackof likes makes people view themselves to be of low self-worth. Thisapplies to the same case on Twitter. When a person tweets anotherindividual, the expectation is that someone will retweet. Failure toretweet makes a person develop low self-worth
Itis true to state that when I like something in social media, itbecomes part of my identity. From my point of view liking a post or apicture in Facebook implies that I value in giving feedback andconnecting to various aspects that I’ m concerned about onFacebook. Impliedly, this means when I like a post, I want to beidentified with it.
Thefilm Generation like is connected with various concepts that havebeen learned in class. One of the aspects is the strategies thatcompanies use in marketing their products. As Rushkoff elucidates,people are what they like. For instance, the teens are eager topromote the “The Hunger Games” so that they can identifythemselves with the product (Rushkoff, 2014). For this reason,companies get an opportunity of tracking every move. Another aspectis the use of celebrities and sponsors in the branding of products.The fact that teens are enthusiastic when it comes to identifyingthemselves with celebrities, means that companies can use thestrategy to promote their brand (Nunan & Yenicioglu, 2013).
Nunan,D., & Yenicioglu, B. (2013). Informed, uninformed andparticipative consent in social media research. InternationalJournal Of Market Research, 55(6), 791-808.doi:10.2501/IJMR-2013-0
Rushkoff,D. (2014). Generation Like. FRONTLINE Retrieved 1 November 2016,from http://www.pbs.org/wgbh/frontline/film/generation-like//