Identificationof Logos as a Rhetorical Appeal
“Thus,the U.S. military remains regretful but unapologetic about itsJanuary 2002 attack on the Afghani town of Uruzgan, in which 21innocent civilians were killed, based on faulty intelligence thatthey were al Qaeda fighters” (Luban 9, para 2)
Theabove quote is an example of a logos rhetorical appeal. Specifically,the appeal is a deductive reasoning which begins by firstgeneralizing the issue in discussion based on sufficient evidence andlater on pointing out on a particular aspect. The generalizationbegins by first stating that the United States military regretsthough does not apologize for the January 2002 attack on Afghanistan.This indicates that there is something that went on and was caused bythe United States military. The quote further states that 21 innocentcivilians were killed. Essential to note is that the quote provides areason why the civilians were killed and also what makes the USmilitary regret the issue. This is stated as faulty intelligence thatthe civilians were al Qaeda fighter.
Theeffectiveness of the argument is found in the fact that it providesboth a claim and a reason for that statement. Most importantly is thespecification of the number of people involved in the attack.Notably, the most effective way of making an argument is through theuse of data and variables. In this case, the argument states that thenumber of the innocent civilians was 21. Further, the quote providesthe exact location where the attack occurred. Based on the audienceof the article and the key themes which include human rights andterrorism, the argument specifically, points out that the innocentcivilians were killed in war as they were thought to be al Qaedafighters.