Media and culture


Considering the role of media in culture and society, discuss someof its benefits and concerns

With the help of social media, a group of people can share itsculture with the rest of the world. One only needs to share a photodepicting his/her culture on any social networking site and withinminutes, the message spreads to all the corners of the world.Additionally, social media empowers culture by making it noticeableto other people. Besides, it helps in the preservation of culture.Additionally, social media allows people to connect and share ideaswith each other.

One of the concerns about social media is that it encourages peopleto lie about their values just to attract as many likes as possible. As such, people may end up following a person who does not believe inwhatever he/she is posting on Facebook or any other social mediaplatform. For example, Douglas Rushkoff asks, “are the likesyou-get-are they about you, or they about the profile picture?”This means that most people who use social media exaggerate theircultures to attract as many likes as possible.

How can social media be effectively used to benefit culture andsociety and how do the current uses of social media by advertisersand people, in general, pose a risk to society. Besides, social mediamay result in addiction.

The power of social media can be tapped to fight the evils in thesociety or promote the different cultures of the world. The same waycompanies collect data and turn it into money the society shouldalso be in a position to monitor some of the issues that offend theonline users. It can then use this group of persons as arepresentative of the general population. Hence, whatever offends ormakes the online community happy is also likely to have similareffects on the general population.

On the other hand, the use of social media by advertisers maynegatively affect the society since it may use people to promoteharmful products. Many people do not know that whenever they share orlike a certain message in their social media accounts, they aremarketing a particular brand regardless of whether it is harmful orbeneficial to the society. According to Douglas Rushkoff, when aperson likes something online, “it becomes part of the identitythat he/she broadcast to the world.” Besides, online advertiserstend to put a person’s worth on the number of like he/she gets onthe social media. For instance, Rushkoff says, “the more likes youhave the better you feel.” Lastly, the use of social media byadvisers encourages people to do everything they can just to getnoticed. Rushkoff gives a case scenario where a boy may become famousafter doing a stupid stunt on a mountain bike and injuring his leg.