Media Gender Stereotyping hurting the Development of Children


MediaGender Stereotyping hurting the Development of Children

Gender-basedlabels in youngsters` toys, sheets and passageways achieve sexunderestimation, sex imbalance, and separation. There is a need touse scientific perspectives in bid to control the gender image beingpainted in young children through their playing items. Consideringthe rate of improvement in children’s toys in the 21st century,kids’ toys and other related things it is important not to targetparticular sexual orientation because these toys advertisements tendto deliberately make sex generalizations ((Fagot &amp Leinbach,1993). For the past few years, adverse developments in the gendermarketing of children items have put effort to ensure the end of seximbalance. Walmart and Toys R Us who have agreed ban gender-specificchildren’s sales strategies used to support this advancement.

Importantlyto note, most kids have a tendency to favor toys that are proposedfor their sexual orientation. According to Daniella, kids have atendency to pick particular toys to play with upon contingentshading. Therefore, there is a need to adjust all toy colors toreduce children’s believe of using particular type of toys.Research indicates that all children love the blue color. Sincechildren tend to love blue color, all toys should be made in blue tohelp reduce gender discrimination perspectives likely to develop inthe children as they play with their toys that are gender sensitive(Robb, n.d.).

Beingsex-specific on choosing toys for children can influence the learningattitudes of children at their playground. For example playing withlarge muscular toys is associated with a greater development ofspatial skills, and otherwise. Megan Fulcher indicates that the ideaof gender centered toys and other items can implicate this from toysto future roles and occupations. The implications can be reduced bybreaking the barrier in the gender organization to enable childrenexplore a wide array of toys and activities available.


Fagot,B. I., &amp Leinbach, M. D. (1993). Gender-role development in youngchildren: From discrimination to labeling. DevelopmentalReview,13(2),205-224.

Robb,A. (n.d.). How gender-specific toys can negatively impact a child’s… Retrieved November 6, 2016, from

Media Gender Stereotyping Hurting the Development of Children

MediaGender Stereotyping Hurting the Development of Children

MediaGender Stereotyping Hurting the Development of Children

Theidea of gender-specific toys portrayed by the media affects childdevelopment. The sex-specific toys have an impact on children’sattitude beyond their playtime (Kendall, 2012). Their perspective ontoys may extend to future gender roles and the jobs they choose. Forinstance, girls may prefer to choose jobs that are known to besuitable for females rather than choose careers dominated by men. Itis disturbing to note that the gender-specific toys lead the childrento believe that they cannot explore out of their comfort zones due totheir genders.

Theidea portrayed in the advertisements is that boys are supposed to berowdy and more inclined to action. Not all boys have the abovecharacteristics this tells the calm and more sensitive boys thatthey have a problem or that they are not fulfilling what is expectedof them as males. That eventually has psychological effects on theboys’ behaviors. The advertisements display girls to be interestedin beauty and glamorous aspects. The girls who have some malecharacteristics are inclined to be more self-conscious. Females startworrying about their outward appearances at young ages.

Thesex-specific toys encourage violence in boys. Most of the toys in themedia advertisement supposedly meant for boys are based on actioncharacters such as GI-Joe. The character is known for the violence heuses in the movies. It tells boys that it is acceptable to be violentor use force to solve issues such a mentality may extend to thechild’s life in future. Toys like guns also encourage violence inchildren (Kendall, 2012). Toys showed in the adverts portray thatgirls are supposed to be domesticated since they restrict them intheir bedrooms or backyards. Therefore, such a portrayal gives thegirls an impression that they belong at home and they are notsupposed to explore new aspects this enforces gender stereotypes.

Insummation, gender-specific toys affect the development of children.The impact may continue into adulthood and affect their choices injobs. Girls may choose to be in careers influenced by their toymodels. Advertisements depict boys as rowdy and interested inviolence therefore, the ones not interested in aggression mightthink they have a problem. Girls are shown as glamorous andinterested in beauty. The violence depicted in advertisementssupposedly meant for boys encourages them to assume that it isacceptable to be brutal. On the other hand, girls are led to believethat they are meant to be domesticated.


Kendall,D. (2012). Sociologyin Our Times:New York: Cengage Learning