Not All Companies are viewed as Equals


In an industry where free trade is practiced, it is not possible forall industries to be viewed as equals. Some industries are consideredto be better than others based on the products that they produce.This results in the unfair targeting of some industries. In thefollowing discussion, the essay advocates for and writes about thealcohol industry.

Alcohol Industry

The alcoholic industry is one of the many industries that are notconsidered equal. Due to the negative behavior that individuals arelikely to engage in when drunk, many people believe that alcohol isthe cause of the bad behavior. Failing to treat all industries asequals is unethical because consumers end up being biased againstalcohol. As Ferell, Fraedrich and Ferell (2013) explain, consumerpreferences are affected when industries are not considered to beequals, in addition to the fact that the companies are compelled tooperate in a regulated market. Most individuals have a negativeattitude towards alcohol, as well as companies that produce thedrink. These people believe that by making alcohol, the industryencourages bad behavior. Hence, the alcoholic industry has to complywith more stringent standard that limit their operations.

There are industries that are unfairly targeted when the publicfails to refer to all industries as equal (Ferell, Fraedrich &ampFerell, 2013). The alcohol industry is a perfect illustration. Due topublic believe that alcohol is bad as compared to other products likesoda, the industry is compelled to for instance advertise its productas harmful. By doing so, consumers are discouraged from buyingalcohol, which leads to reduced profit for the alcohol industry.

The consumer makes the decision to use products, which are unhealthy.At the same time, companies are guided by an ethical obligation tosafeguard people. Companies that produce alcohol are required to warnconsumers about the negative effects of the overconsumption ofalcoholic beverages on their health. However, despite the warnings,consumers will still buy the drinks. Such restrictions on alcohol areunfair because they assume that it is more harmful as compared toother products, yet drinks like soda have also been proven toequally cause a negative impact on health, but the soda industry isnot required to warn consumers against excessive drinking of sodas.


Capitalism restricts the decisions make by corporate executives.According to McMahon (2013), corporate executives should not makedecisions that are founded on profit making alone. They must put intoconsideration the need to promote public good. Hence, while companiesendeavor to benefit from selling the products they produce, theyshould also work together with government in ensuring their productsdo not cause harm to consumers. At the same time, capitalism leads tothe unfair targeting of some industries that are considered to makeharmful products. For example, the alcohol industry may be compelledto market its drinks as unhealthy. Although such restriction protectspublic health, they limit the amount of profit made by the alcoholindustry.

Company Interests and Consumers

A company is capable of catering for its interests and at the sametime those of consumers. The objective of every company is to makeprofit. However, in order to make profit, the company must ensurethat it produces goods and services that cater for the needs ofconsumers. This implies that the company works towards meeting itsobjectives and those of consumers conjointly.

In conclusion, it is not ethical for the public to view someindustries as better than others. Such a view leads to prejudicetowards some industries like the alcohol industry. Since allindustries are in business, they should be treated as equal.


Ferrell, O. C., Fraedrich, J., &ampFerrell, L. (2013).&nbspBusinessethics: Ethical decision making and cases.Mason, OH: South-Western/Cengage Learning.

McMahon, C. (2013). Public capitalism: The political authority ofcorporate executives. Pennsylvania: University of PennsylvaniaPress.