Questions Question 1



Conductingan Annual Competitive Analysis

Anannual competitive analysis involves the assessment of competitor’sstrengths and weaknesses in the market while implementing the mostefficient strategies to raise the competitive advantage. It isusually a systematic process of competitive scrutiny. The competitionis identified followed by the weighing of their attributes. Afterthat, the strengths and weaknesses are analyzed together with thefundamental objectives and strategies present in the contemporarymarket.

StudyingConcerns and Satisfaction of Participants

Joyis expressed in various ways. Studying concerns and satisfactioninvolves an observation of the demand and number of customer returnsfor the similar or a related commodity. There are other means ofmeasuring these phenomena, for example, through the use of open-endedquestions where respondents indicate their feelings about a companyusing anecdotes such as delighted, satisfied, dissatisfied and so on.Verbal and numeric scales can also be employed in the measurement ofattitudes.

Methodologyfor Securing the Data

Severalmethods can be used including the implementation of a tiered modelthat protects and secures the data with perimeter defenses thatprevent possible threats. A second option is to take into accountlogical access locks such as authorization, encryptions, andpasswords. Also, physical codes and restricted lock can be mounted toboost security. In some cases, firewalls, anti-spyware and virusdetection and cleaning are installed to secure network-based storage.

Long-termThreats to Profitability

High-levelcompetition is one of the major threats to profitability as it mayrequire a company to reduce prices or add incentives to increasedemand. Government regulations may also prevent the realization ofmaximum revenues by preventing monopolies. The power of market alsohas an effect. For instance, a company that has popular products.Products with diminishing demand are likely to cause modest profit inthe future. However, in some cases, demand may still not be anindicator of long-term profit-making especially for the case ofdwindling mobile phone profits due to too much supply. If thepre-existing economic state is growing steadily, high incomes will berealized. The same will suffer during the recession.





Coca-ColaCompany is a non-alcoholic beverage producing company with itsheadquarters in Georgia with retailing and marketing functions.

Visionand Mission Statement

TheMission includes refreshing the world, inspiring optimism andhappiness, creating value and making a difference

TheVision statement focuses on being a great place to work, providequality brands, satisfy customers’ needs, maximize profits, andbeing a responsible citizen through the building and supportingsustainable communities.

FourCore Values

i.Having the courage to lead towards a better future

ii.Collaboration for a collective good

iii.Integrity and accountability in all spheres

iv.Diversity and quality of the processes.


FiveFactors to be Considered when Planning for the Success and Future ofLegal Marijuana Business

a.The changing politics concerning marijuana as a drug

b.The development of regulatory structures to guide marijuana use

c.Relaxation on the federal prosecutions due to the legalization ofmedical marijuana in some states

d.The widespread use and acceptance of marijuana as well as thebelief that it is safer that alcohol and tobacco

e.The presence of ongoing campaigns to legalize possession.


CompetitiveAdvantages that can be used to Discourage New Competitors

Havingproprietary technology that cannot be easily copied and utilized bypossible competitors is a significant benefit. Secondly, continuousinnovation is vital since others may find it hard to catch up. Havinga great scale of economies provides constant economic advantages overfuture businesses. Additionally, a firm with high-level investmentscan protect their brands for instance CNN and ESPN. Customerinvolvement is another way for example association with commoninterests such as cancer, research activities, and sport. Having abrand equity and loyalty imparts a sense of authenticity and appealto the customers. Last but not least, a corporate with brandeddifferentiators and an exemplary status creates a must have aurahence making other brands difficult to be considered in the market.


SuperfluousStrengths and Weaknesses

Theseare the strengths of a company which may be regarded as more thanenough. It can also refer to the unnecessary flaws portrayed by afirm. In some situations, extra strength can be distracting while theunnecessary weakness can cause significant damage to the overallperformance.

Example.Acorporate with additional powers for example regarding infrastructureis likely to invest at lower levels in those areas. On the otherhand, a company with unnecessary weaknesses such as poorcommunication within the staff and to clients might need to investmore in improving such.


RichardBranson’s Human Resource Strategy

Thehuman resource is structured in a way that is more like a family thana cascade. The staff has the authority to manage theirresponsibilities but with collaborative processes. Problem resolutionis centered on employees. Ideas, interests and goals are consideredin brand building. Employees are encouraged to be innovative while onthe other end they enjoy motivation and encouragement.

HowManagement takes Place

Themanagement understands the needs of employees and deals with themrespectfully and giving opportunities where necessary. In this way,confidence is built. Managers are role models and work diligentlythen the rest follow the lead. The leadership also considers the roleof customers hence assuring value for money. This brand cultureencourages and promotes innovation and sustainability.


Differencebetween Equity Investment and Debt Financing

Capitalinvestment refers to the manner in which additional shares ofcorporate stock is issued to a particular investor. When thishappens, more shares of the joint stock are issued hence thepercentage of ownership of previous stockholders decreases.

Onthe other hand, debt financing involves the borrowing of money frompotential investors without giving up any particular portion of theproperty.

a.Why Richard Branson Hates Public Equity Investment

RichardBranson believes that crowdfunding and loans are a better option forstart-up businesses. He thinks that it gives the opportunity toexperiment and grow rather that relinquishing control through equityinvestment which may also hinder personal efforts [ CITATION Nat15 l 1033 ].

b.Howard Schultz Reliance on Equity Investment

HowardSchultz placed Starbucks’ investment in Bean Stock. By earlyinvesting in equity, the company became more profitable and sharedits success with the various stakeholders and the community as awhole.

c.Impact of Publicly Trading Harley Davidson

Thecompany experienced a downfall in stocks during the early tradingstages. People no longer keep buying the firm’s motorcycles withwarnings that future sales may become even more despicable. Thecompany also lodged a complaint that the strength of the US dollarmay have a considerable impact on estimated income.


DivergentMethod of Creative Problem Solving

Thisis a process or mechanism that is employed in the generation anddevelopment of creative ideas through the exploration of a broadrange of possible solutions. Divergent thinking takes place in aspontaneous way with free flowing methods and a non-linear manner. Inthis regard, several ideas can be created in a new cognitive fashion.By having the collection of possible solutions, an in-depthexploration facilitates the drawing of unexpected connections albeitin a short time. In some instances, it can be used together withconvergent thinking for better results.


Clarkson, N. (2015, November 11). Richard Branson: Why you don`t need investors. Retrieved from Virgin: