Research Project (Part II) Outline

ResearchProject (Part II): Outline

ResearchProject (Part II): Outline

  1. Wal-Mart profile/ characteristics

  1. History and mission

  1. Wal-Mart Stores began small with one discount store in addition to the modest notion to sell more for less. It takes part in the operation of wholesale, retail, as well as additional units in different formats across the globe.

  2. The company offers a collection of services and merchandise at EDLP (everyday low prices). It has since grown and presently operates over 11500 stores in 28 republics as well as e-commerce locations in 11 states per week.

  3. The vision of Wal-Mart is to be the best retailer in the minds as well as hearts of employees and consumers. The company rides on its mission to save people cash so they can, in turn, live better (Wal-Mart Stores, Inc., 2016).

  1. Values, structure, and leadership- Wal-Mart promotes integrity as a daily behavior and has employed Global Ethics to advance the company’s culture of integrity. The leadership structure comprises of executive management at the top followed by the board of directors below it.

  1. Overview of the organization problem facing Wal-Mart

  1. The organization problem faced by Wal-Mart regard the formation of retail shops similar to those of their parent company in other nations

  2. The company has not found ways to level its external operations because the U.S market is congested.


  1. Competition from leading companies

  1. Fierce completion from leading firms such as Tesco and Carrefour has greatly influenced the organizational problem faced by Wal-Mart.

  2. Competition has driven Wal-Mart out of some markets such as Germany and South Korea (Coe &amp Lee, 2013).

  1. Lack of information on foreign culture and product choice

  1. Wal-Mart has problems figuring out what appeals to customers outside of the U.S.

  2. The company also lacks sufficient information about the foreign cultures influencing the choices of buyers.


  1. Management concept

  1. This implies the functional process of realizing the organizational goals via the help of others.

  2. Better management structure and roles will help straighten the company’s foreign operations.

  1. Technology

  1. Technology has a greater influence on the working relationships of individuals.

  2. Wal-Mart can benefit from technology since it allows people to achieve more and work better.


  1. Identify ways of entering the global markets

  1. Several modes of entry into a new market are available. Wal-Mart needs to undertake several studies aimed at realizing the best market entry strategy for a particular region.

  2. The involved personnel in the implementation of this solution included the top management as well as the marketing department.

  1. Research and development to determine the market penetration strategies

  1. Research and development remain an integral part of every organization that aspires for growth beyond its borders.

  2. Wall-Mart needs to establish a research and development department to undertake studies on market penetration strategies as well as the products appealing to that region.


  1. Restatement of the organizational problem and suggested solutions

  1. The major problem of Wal-Mart regards the inability to establish retail shops similar to the ones of their mother company in the U.S.

  2. The research sought to investigate this problem and offer solutions.

  1. Follow-up action to evaluate solutions

  1. Suggested solutions included identifying the best mode of strategy and establishing a research and development department to find the missing information.

  2. The follow-up action to evaluate the effectiveness of the suggested solutions would be to examine the foreign markets the company has managed to penetrate.


Coe,N. M., &amp Lee, Y. S. (2013). ‘We’ve learnt how to be local’:The deepening territorial embeddedness of Samsung–Tesco in SouthKorea. Journalof Economic Geography,lbs057.

Miner,J. (2011). Organizationalbehavior 6: Integrated theory development and the role of theunconscious.London: M.E. Sharpe.

Wal-MartStores, Inc. (2016). Aboutus.Retrieved from