The Future of Power

TheFuture of Power

TheFuture of Power


Nye(2011) provides that power is the capacity to influence others in anattempt to get favorable results. It may be done through soft or hardbehavior. He defines hard power as that which involves coercion andpayments. The soft power involves framing agendas, developingattractions and persuading others. Separate resources support thebehavior in a variety of contexts. On the other hand, he describescyber power as a prefix for computer and electronic relatedactivities and can be conceptualized as a unique hybrid regime ofvirtual and physical properties. Therefore, cyber supremacy is theability to obtain the required outcomes via the employment ofelectronically interconnected data resources. It may include theinternet on various networked computers, cellular technologies, andintranet. Additions to these are the fiber optics cables as well asspace-related communications (Nye, 2011). Cyber power may be appliedto generate preferred results within the cyberspace. Alternatively,he states that it can use cyber instruments to create favoredoutcomes in several other domains outside the cyberspace.


Censorshipwas the reason behind the conflict between the Chinese government andGoogle. It all started when the private company stated that it was atarget of some cyber-attacks originating from the country (Nye,2011). Gmail accounts of various Chinese human rights’ advocateshad been hacked. The company suggested that it would be difficult tocomply with the state’s requirements to censor search results inthe region. Google had set up shops in China which offered a varietyof some of its services that complied with China’s domineeringcensorship rules. Google officials proposed that the ethical plan wasto render some services notwithstanding the regulation by thecensors. By 2010, attacks impelled Google to reconsider the services.Instead of conforming to China’s demands to filter the searchresults, it directed its traffic of the region to the Hong Kong’ssearch engine which was uncensored. The move left the firm vulnerableto being entirely shut down in that state. Indeed, its servicesbecame less accessible to most of the Chinese users after few months.With time, the firm got fed up with the strictness of the country anddecided that the best thing for both parties was to terminate itsservices in the area.


Thewithdrawal will negatively affect China’s soft power. A nation’ssoft influence highly depends on its global image as well as theinternational prestige. Nye (2011) provides that the country willfind difficulties in attracting other countries to support it. Googleis arguably in all states in addition to being uncensored, hencethose countries will not criticize the company rather blame thegovernment. The global image will be tarnished, though due to otherfactors and benefits that are derived from China, it will regain thereputation as time progresses.


Brazil,Russia, India and China (BRIC countries) challenge the Americaneconomy in various ways. The union plans to set up a global bank tocontest the International Monetary Fund and the World Bank which arebased in the United States and Europe (Nye, 2011). BRIC is negativelyaffecting the U.S economy since it is redirecting investors fromsending their money to western markets and instead they promote tradeamong member countries. Consequently, United States is losing a lotof investors. Despite the American economy still being the largest inthe world, BRIC’s economy will outdo them in the foreseeablefuture, notably the Chinese economy. In addition, the countries seemto be in a frantic race for military dominance. More importantly,Russia and China have formed economic ties that could transform intothe military agreement. Considering that the two countries havestrained diplomatic relations with the United States, the militarydominance enjoyed by America is at risk of being overthrown by thecombined powers and military spending.


Nye,J. S. (2011). TheFuture of Power.New York: PublicAffairs.