The Significance of Popular Culture in the American Society

TheSignificance of Popular Culture in the American Society

TheSignificance of Popular Culture in the American Society

Thepurpose of the research is to understand the concept of pop cultureand how it is beneficial for the American and global society. Popculture motivates people to engage in good conduct. Americanpoliticians like President Obama encourage people to respect therights of other members of the society. Musicians and movies starsare desirable because they enhance the concept of love betweenpeople. The research method that is appropriate is a literaturereview. Information about pop culture is collected from peer-reviewedsources. The American populace is significant in developing popculture because it engages in practices, beliefs, and innovationsthat are accepted and practices by citizens of other countries.


Thepopular culture is commonly referred to as pop culture. It means thecollection of ideas, concepts, attitudes, pictures, images, and filmthat are part of the mainstream culture. Currently, the westernculture, in Europe and the United States, is viewed as a keydeterminant of pop culture internationally. Pop culture is enhancedin the society by the mass media (Whitely, 2013). Examples ofwidespread mass media in the United States and also globally aretelevision, radio, newspapers, and magazines. Increasing internetconnectivity internationally also influence pop culture. Billions ofpeople are regular users of social networks that communicate popculture for example, Facebook, Twitter, Snapchat, WhatsApp, andInstagram. Globalization is increasing the similarity of worldcultures. This is because it enhances travel and communicationbetween people from different countries. World cultures are beingAmericanized because the United States is a leader in entertainment,politics, sports, education, and innovations. The best sportspersonalities are from the United States for example, Mohamed Ali,Tiger Woods, and Michael Johnson. The country also has bestentertainers for instance, Michael Jackson, Justine Bieber, and TomCruise. World leading innovators, Bill Gates and Steve Jobs, are fromthe United States.

PossibleKnowledge Gaps

Theresearch strives to address various knowledge gaps about pop culturein the United States and internationally. The first knowledge gap ishow the social media influences pop culture. In the present society,the social media is a popular method of accessing information(Storey, 2015). The popular social networks are Facebook, Twitter,and Instagram. World leaders in various sectors communicate to thepublic through the social networks. President Barrack Obama hasmillions of follower in both Facebook and Twitter. The president is apopular politician because he represents global diversity. He is apracticing Christian with the Muslim name Hussein. His father was anAfrican from Kenya, while his mother was white American. Musiciansuse social media to create publicity about their new songs. TheFacebook product, YouTube, is an effective method of releasing newaudios, videos, and albums. The second knowledge gap is determininghow the pop culture positively affects the American society. Popularculture is important in connecting the American people, who are fromdiverse backgrounds. Americans from different backgrounds lovecelebrities. Popular musician couple Jay Z and Beyoncé is loved byAmericans from different religions, race, education, and wealthlevels. Celebrity film couple Brad Pitt and Angelina Jolie is alsosupported by all groups of Americans.


Theresearch discusses concepts from the psychology field. Psychologystrives to understand the cognitive processes and behavior of peoplein the society. Pop culture is an important component in psychologybecause it illustrates why people are attracted to certain conceptsfor example, justice, social equity, and technological innovations(Burgess &amp Gold, 2015). People concentrate on ideas that adhereto their plans. In the United States, people experience liberty. Theyare, therefore, able to engage in activities that favor theirinterests. American are encouraged to engage in innovations that aimat addressing challenges for instance, developing softwareapplications that improve the quality of life. Pop culture alsofavors individualism. Rights of people are protected by both federaland state governments. Original ideas and works of art are legallyprotected in the United States. Artists, therefore, providehigh-quality works for the American and global audience because ofsufficient copyrights, recognition, and rewards.

Significanceof the Study

Thestudy is important because it discusses the positive influences ofpop culture in the United States and also internationally. Theculture ensures that all people in the civilized world can obtain thesame information in the same manner. A theme song by a popularpersonality, as opposed to an ordinary musician, can create moreawareness (Crothers, 2012). The first lady of the United States,Michel Obama, performed a theme song that encouraged young people topursue education. The performance was viewed by millions of peopleinternationally. Many American students were encouraged to completetheir high school and college studies. Pop culture is very effectivebecause of the communication media. People watch movies, musicvideos, and use the internet frequently for a long duration. They getused to the information presented through the entertainment platformsand hence behave like the American celebrities.

Methodof Source Selection and Evaluation

GoogleScholar is the database that was used for searching the researcharticles. The web link to the database is keywords were used in the search: American, pop, and culture.The search was aimed at determining the positive influence of the popculture. The research result was further narrowed by identifyingrecent articles. This was achieved by selecting “Sort by Date”then “Since 2012.” The final step entailed selecting for mostrelevant sources that have the keywords. These sources are: Sexingthe groove: Popular music and gender,Culturaltheory and popular culture: An introduction,Globalizationand American popular culture,and Geography,the media and popular culture.


Storey(2015) explains that pop culture develops because of television andcomputers. The mass media creates heroes that ensure justice andfairness in the society. These heroes include Batman, Spiderman, andSuperman. The television heroes are desirable because they protectthe interests of all members of the society. Burgess &amp Gold(2015) shows that American products enhance the pop culture globally.Vehicles manufactured in the United States are high quality andaffordable than cars produced in Asia or Europe. People buy Americanproducts because they have high comfort and usability levels.Crothers (2012) describes the impact of globalization in developingpopular culture. International boundaries are viewed as irrelevantbecause of high levels of transportation and communication systems.Popular issues in the United States easily find acceptance in othercountries because of effective communication. Whiteley (2013) viewspopular culture as necessary in the increasing capitalisticenvironment. People engage in activities that aim at improvingindividual rewards and wealth. Celebrity entrepreneurs like WarrenBuffet and Bill Gates encourage young people to engage in investmentsand innovations that maximize individual wealth.


Theresearch study is significant because it explains the nature of popculture in the American society and the international community. Popculture is attractive because it enhances the interests of people.People value musicians because they provide good entertainment andenhance capitalism. Movie stars are considered heroes because theyact in a socially acceptable manner. The stars adhere to law andorder. They also protect the rights of other members of the society.


Burgess,J. &amp Gold, J. (2015). Geography,the media and popular culture.New York: Routledge.

Crothers,L. (2012). Globalizationand American popular culture.Maryland: Rowman &amp Littlefield Publishers.

Storey,J. (2015). Culturaltheory and popular culture: An introduction.New York: Routledge.

Whiteley,S. (2013). Sexingthe groove: Popular music and gender.New York: Routledge.