Twitteris a social networking service and an online news where theparticipants post and read short messages known as “tweets.” Thesite is only accessible for posting and reading to registered usersonly while the unregistered can only read. An average tweet is notmore than 140 characters. Twitter was founded on March 21, 2006, atSan Francisco city in the United States. The city is the currentheadquarter for the Twitter Inc. Users can access the media throughthe website interface, mobile device app, or SMS.
Twitterwas created in March 2006 mainly by three gentlemen Evan Williams,Biz Stone, and Jack Dorsey launched in July of the same year. It isavailable in multilingual dimensions. Its CEO is Jack Dorsey. It wasvalued at approximately US$ 521 million by 2015 and about 313 millionactive users. Its website is twitter.com. It is internationallyidentifiable by a signature bird logo (Weller,et. Al. 11).
Jackintroduce the idea of a person using an SMS to communicate with asmall group. The initial code name was twttr.Six months after the launch, the founders purchased the domain andchanged the name to Twitter.The original code was 10958 which the developers later changed to40404 for memorability and ease of use. Users can send public orprivate messages depending on the purpose.
FromTwitter, one gets the latest news and knows what is happening in theworld. Categorically, one can access music, politics, sports,celebrities, everyday moments, or news. Everyone experiences Twitterdifferently depending on the area of interest. For instance, in Newsand politics, you get the latest local and global happenings, takepart in communities and social movements, and watch political eventsas they unfold. In culture, you can watch celebrities of interestthat one is up to by following them. In sports, you get what thestars say and connect to the rest of fans in the world. For utilitypurposes, you get info and updates even to extend of reachingcustomer service centers without necessarily making calls.
HowTwitter effects the media (news)
Socialmedia is a pathway to News with Facebook leading the way, followed byTwitter. The Social Media Impact (SMING14) research carried by INGamong the International Group of journalists shows that dialogue isgaining importance on social media. The PR professionals got afeeling that news is becoming unreliable as journalists are doingless fact-checking before airing. The majority of them feel less tiedby the journalistic rules on social media. Twitter has revolutionizedthe media landscape.
Forinstance, journalists use Twitter to find out what people areconversing. They, however, do not always check whether public viewsare fact-based or just mere talks (Petrovicet. Al. 27).Fact-finding has become less thorough with a new slogan arising‘publish first, correct if necessary.` Almost half of thejournalist population do not check their facts before publishing.They no longer get in touch with each other to find realities as itwas before.
Manyjournalists feel less bound by the rules and laws of social mediathan it is with traditional channels such as newspaper article. Theyare currently acting differently than before, sharing more ofpersonal opinions despite the fact that they should be objective andreporters of news actualities related to events of generalimportance.
Aftercoming onto the scene, Twitter has cemented itself as a home of liveglobal babble. Before Twitter came to being, # key was just a symbolfound in telephones to denote numbers. Now the popular hashtag is away to group tweets referring to the same subject. It hassignificantly changed the world enabling many people to talk aboutthe same thing (Broersma& Todd, 450).
Twitterstormis a big wave which can negatively embarrass due to its negativetweets. Twitter has cemented itself as a place for politicaldiscussions and directly engaging with people. For instance, the USPresident Barack Obama hired a professional team to analyze thestatus updates and tweets across America ahead of his re-election. Ido not insinuate that Twitter can win elections on its own, but ofcourse, it is one of the most efficient campaign tools. Voters arguehere providing a site for those unlikely to get time for partypolitical broadcast.
Howthe news media is relying on Twitter and how Twitter is becoming theprimary news source for people
Tweetsare in most cases the starting point for new stories from where theycan build up. Newsrooms have taken to the Twitter and other media,using it as a source and a platform for broadcasting. The challengeis to establish whether the social media is airing the right thing.Fake accounts, false information, and doctored photographs havefrequently caused havoc if not carefully identified (Murthy,779).Many people have grisly met their ends on Twitter, only to resurfacesoon. For instance, Actor Jeff Goldblum had to appear on the Americantelevision to happily convey his eulogy after rumors of his deathreached a high level.
Twitterhas assisted many celebrities rise and build their reputation. It isa platform for them to communicate via blogging, article writing, orcontent creation. The celebrities on Twitter are many can be creditedwith bringing a more general audience to the service. They have suchmassive followers that it becomes tough to maintain them hence beingforced to hire crews to tweet on their behalf (Westerman,et. Al. 203).
Twitterusers are younger than those of other social media thus they use theservice heavily with the majority of them using it several times aday. Their use of the network increases how much news will getconsumed per day. Almost all Twitter users are consumers of othernews media. Some follow news just to pass the time but act in adifferent way when breaking the news. They become active in posting,participating, commenting, or sharing the moments thus facilitating afaster movement on the social networks.
Findingsby the American Press Institute are that 87% of Twitter users are onother social platforms. Twitter is increasingly laying emphasis onnews and making tweaks which affect the publisher’s strategies.
Avast majority gets news from Twitter with 74% doing so on a dailybasis. A good number follow journalists, writers, and commentators toupdate them on whatever is happening. Varied people use the sitedifferently. For instance, some want to pass time, to tell otherswhat activities they are up to and that they think about them, or tosee what others are talking. Some to keep in touch with people youknow, follow celebrities and famous people, share news, network,follow the trending topics and the biggest percentage is to get news.
Itis not possible to separate news and Twitter. The journalists cannotignore the site because too much takes place here. It is the hightime every news organization and journalist put strategies in placeto come up with the best ways to do work with the culture and habitsof social media networks. There is the need to figure out the bestway to thrive in the growing Twitter environment without negotiatingtheir work as journalists.
Tweetsare quickly sent and they leave behind landmarks for a long time.Serving the public interest as a reporter gets harder when you haveto take sides and settle in some perceptions.
Twitterjust like most of the social media has removed communication andinteraction barriers, and people can air their perceptions andthoughts over several topics. Like-minded people can share ideas andask for input and views on certain topics.
Twittercan be addictive if less care is taken because it diverts attentionand focuses on a particular task. A lot is shared on Twitter andother social media, some of which is irrelevant. Even with the strongsecurity settings, it is nice to avoid leaking personal informationon the social sites. Downloading personal videos and pictures is aneasy task which can be done with a click of seconds. Research hasshown negative implications of excessive Twitter use onrelationships. It is the high time human users practiced moderationin all things to prevent some dreadful activities.
TheAmerican Press Institute recommends that people should maintaindecorum when using Twitter. There is the need to follow his or herjournalists on Twitter, focus on the “right now’, concentrate onthe content that adds perspective current events, sports and politicsbeats can suit many users, save the hashtags for breaking news, andtweet mobile-friendly content (Bruns,& Jean, 30).
Broersma,Marcel, and Todd Graham. "Twitter as a news source: How Dutchand British newspapers used tweets in their news coverage,2007–2011." JournalismPractice 7.4(2013): 446-464.
BrunsAxel, and Jean E. Burgess. "The use of Twitter hashtags in theformation of ad hoc publics." Proceedingsof the 6th European Consortium for Political Research (ECPR) GeneralConference 2011.2011.
Murthy,Dhiraj. "Twitter: Microphone for the masses?." MediaCulture and Society 33.5(2011): 779.
Petrovic,Sasa, et al. "Can twitter replace newswire for breaking news?."(2013).
Weller,Katrin, et al. Twitterand society: An introduction.Vol. 89. Peter Lang, 2014.
Westerman,David, Patric R. Spence, and Brandon Van Der Heide. "A socialnetwork as information: The effect of system generated reports ofconnectedness on credibility on Twitter." Computersin Human Behavior 28.1(2012): 199-206.